General Purpose is the UK’s leading AI enablement and training company. Since launching in 2023, we have worked with thousands of professionals across more than 100 organisations, from fast-growing startups to global firms, helping them use AI tools like ChatGPT, Copilot, Gemini and Claude with confidence every day.

We believe AI should amplify human potential. Like electricity, it is a general-purpose technology that can transform all aspects of work and life. Our mission is to make AI practical, ethical and useful, giving teams the skills, tools and mindset they need to thrive in the age of intelligent technology.

Our programmes cover the full journey: strategy workshops to set direction, policy development to manage risk, hands-on training to build confidence, and one-to-one coaching to embed lasting change. The results are measurable: 100% of participants go on to use AI daily, organisations save hours every week, and leaders gain clarity on how to integrate AI responsibly and effectively.

Founded by Tom Hewitson, an award-winning conversation designer and prompt engineer, General Purpose brings together a diverse team of AI instructors, technologists and facilitators. With expertise spanning design, law, marketing, accessibility and automation, we combine technical depth with real-world application.

Headquartered in London, we are proud to be shaping the next chapter of work by equipping people everywhere to “do anything with AI.”