Duncan Cawdell is the Managing Partner of Pure Blue Ocean and Bitesize Business Academy.  With a background in grocery retailing, global sales, business consultancy and capability development, Duncan has spent 25 years focused on the interaction between brand owners and their customers, across FMCG, Travel & Hospitality and the drinks industry.  Having been fortunate to work with both Global Multinationals, as well as SME's in most geographies on the planet, Duncan has a grounded but fascinating perspective on business success – with that success based on people.