Montana Brown, founder and CEO of Swim Society. Montana is best know as an ‘influencer' in the social world. But in 2019 decided to start Swim Society- a brand that strives to change the society standards for how women's bodies are represented in swimwear campaigns. Swim Society prides itself on its ‘No Categorisation' value – they produce every style for every size no petite, no plus, no bigger bust. In 2020 Montana and her team made the decision to shift to sustainable production, meaning all of their swimwear is made from recycled fabrics.