Sarah Vogel began her training career in 1989, proving her talent for transforming communication. As co-owner and director of People Development Associates (PDA), she specialises in executive coaching, leadership development and performance improvement. For over 31 years, PDA has helped their vastly diverse client list drive better results through transforming the conversations that are central to their success.

PDA is the UK’s only authorised training centre for Fierce Conversations programmes. Using this powerful methodology PDA equips leaders with the tools to overcome barriers, express themselves honestly, handle tough issues with confidence and inspire meaningful change.

A sought-after speaker known for her energetic, down-to-earth style, Sarah has delivered keynotes for organisations such as Entrepreneurs Forum, Heriot-Watt University, SalesForce and the NHS. By empowering leaders to master the art of open, honest and results-driven dialogue, Sarah helps clients unlock the potential for transformational outcomes.